• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？

The Digital Marketing Certificate (Coursera Master TrackTM Certificate) is designed for professionals who want to launch a career in digital marketing and will help students understand how to engage customers in the digital world.

Upon completion of the certificate, students will:

Learn to communicate with customers in a systematic and integrated way using multi-media channels and create effective targeted promotional campaigns.

Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.

Delve in detail into the factors that shape consumer behavior and customer responses.

Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.

Perform data analysis and visualization techniques to extract useful information for strategic decision making.

The program, which is comprised of a set of four graduate level courses plus a capstone course, can be completed in as little as 7 months. Courses are University of Illinois courses taken for academic credit, with an additional Coursera component.

Courses in the certificate:

Marketing in a Digital World – Spring, 4 weeks

Digital Marketing Analytics – Summer, 8 weeks

Digital Marketing Channels – Fall, 8 weeks

Marketing in an Analog World – Fall, 4 weeks

Digital Marketing Capstone – Fall, 2 weeks

None of the courses run simultaneously, so you are able to take 1 at a time.

所屬院系

進入哪個院系學(xué)習(xí)？ University of Illinois At Urbana Champaign

中國學(xué)生入學(xué)要求

課程信息

學(xué)制：在線/遠(yuǎn)程學(xué)習(xí)(7 個月)

學(xué)費：

開學(xué)時間：2022九月1日, 2022一月18日

申請截止日期：

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