• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？

A degree in Public Relations from USC Annenberg tells employers that you are a strategic thinker, a strong communicator, an accomplished writer and a professional with high potential.

USC’s undergraduate program in Public Relations is ranked among the best in the world, preparing graduates not only for rewarding jobs in a variety of industries, but empowering them with the leadership skills and adaptability to navigate a profession that is constantly changing. Upon graduation, USC PR students are hired for their ability to hit the ground running with expert writing, multimedia and digital production, social media and strategic planning skills, and they are promoted quickly in their careers for their ability to analyze campaign outcomes, conduct original industry research and use theory to inform future thinking.

Learning Objectives

Upon successful completion of the Public Relations program you should be able to:

1. understand and apply the principles and laws of freedom of speech and press for the country;

2. demonstrate an understanding of the history and role of professionals and institutions in shaping communications;

3. demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;

4. demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;

5. understand concepts and apply theories in the use and presentation of images and information;

6. demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;

7. think critically, creatively and independently;

8. conduct research and evaluate information by methods appropriate to the communications professions in which you work.

9. write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes you serve;

10. critically evaluate your own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;

11. apply basic numerical and statistical concepts;

12. apply tools and technologies appropriate for the communications professions in which you work, with emphasis on the ability to write in all public relations formats;

13. demonstrate competency in the role of communications in organizational environments of all types;

14. demonstrate competency in strategic planning and problem solving

所屬院系

進入哪個院系學(xué)習(xí)？ Anneberg School for Communication and Journalism

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計 International applicants must provide official copies of academic records from all secondary or senior secondary schools, pre-university programs, and colleges and universities attended. English language requirement: A minimum score of 100 on the TOEFL iBT (with a minimum score of 20 in each section); OR A minimum IELTS score of 7; OR A minimum PTE score of 68.

課程信息

學(xué)制：全日制(4 年)

學(xué)費：US$57,256.00 (￥ 370,670) /年

開學(xué)時間：預(yù)計在八月 2022

申請截止日期：

留學(xué)地點：University of Southern CaliforniaUniversity Park Campus,LOS ANGELES,California,90089, United States