• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？

Overview

You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with:

• live case-studies
• consultancy projects
• skills workshops.

You will be part of an inclusive, international learning environment. You will combine theory and practice to develop the key skills that employers are looking for. And you will gain an understanding of:

• customer behaviours and expectations, and the variety of channels used to interact with customers
• analysing marketing data
• devising marketing strategy for global brands and organisations.

You will develop the decision-making skills and rationale to devise marketing plans and communications. And you can develop an area of marketing expertise, with a range of specialist modules, giving you more career options.

If you start in September you can opt to take a year's paid supervised work placement in a marketing role. This work experience you will prepare you for your future career.

Career prospects

Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

所屬院系

進(jìn)入哪個院系學(xué)習(xí)？ Oxford Brookes Business School

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計 Qualifications equivalent to a UK bachelor degree: Bachelors Degree. IELTS 6.0-7.0, with 6.0 in reading and writing, and 5.5 in listening and speaking.

課程信息

學(xué)制：全日制(1 年)全日制(2 年)

學(xué)費(fèi)：￡15,900.00 (￥ 143,575) /年

開學(xué)時間：2022九月13日

申請截止日期：

留學(xué)地點(diǎn)：Headington CampusGipsy Lane,Oxford,Oxfordshire,OX3 0BP, England