• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？

Overview

This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with:

• live case-studies
• consultancy projects
• skills workshops.

As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of:

• customer behaviours and expectations, and the variety of channels used to interact with customers
• analysing marketing data
• developing business plans
• using entrepreneurial skills and behaviours
• devising marketing strategy for global brands and organisations.

If you start in September you can opt to take a year's paid supervised work placement in a marketing role, a business start-up or evolving area of business to help prepare you for your future career.

Career prospects

Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

• Johnson & Johnson
• Hitachi
• DK
• Avis
• PWC

所屬院系

進入哪個院系學(xué)習(xí)？ Oxford Brookes Business School

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計 Qualifications equivalent to a UK bachelor degree: Bachelors Degree. IELTS 6.0-7.0, with 6.0 in reading and writing, and 5.5 in listening and speaking.

課程信息

學(xué)制：全日制(1 年)全日制(2 年)

學(xué)費：￡15,900.00 (￥ 143,575) /年

開學(xué)時間：To be confirmed

申請截止日期：

留學(xué)地點：Headington CampusGipsy Lane,Oxford,Oxfordshire,OX3 0BP, England