• 專業(yè)概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業(yè)概況

在這里學什么？

Digital is here to stay. Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations.

A flexible program that can be tailored to your interests, we offer more specialization options than any other MS Marketing program in Colorado. Our seven specializations reflect the following trends in today’s digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy.

Compared to a traditional MBA program, the in-depth MS Marketing program hones your marketing skills in topics such as consumer insights, brand building, marketing communication, services transformation, marketing analytics, and marketing strategy. You will engage with other students who are driven professionals, most of whom have significant experience in marketing. You will interact with faculty, business partners, and students who challenge one another with the scientific, practical, and creative dimensions of marketing management.

Marketing software applications bring marketing to life in the classroom and give you training in the technical skills necessary to be successful as a marketer. Our program utilizes the following software:

Google Analytics, WordPress Analytics, Marketing Engineering by DecisionPro, Markstrat, Mimic Pro Simulation by Stukent, SPSS/SAS, Qualtrics, Microsoft Excel.

Evening and online class options allow you to continue working or pick up a full-time internship to apply your knowledge. Because of our location and flexibility, this program attracts working professionals, so your peers will bring their expertise into classroom discussions.

Specializations

Specializations require 9 or more hours of related coursework and can be added or changed throughout your program.

Advanced Marketing Analytics in a Big Data World

Brand Communication in the Digital Era

Global Marketing

High-Tech Entrepreneurial Marketing

Marketing Intelligence & Strategy in the 21st Century

Marketing and Global Sustainability

Sports and Entertainment Marketing

Careers and Learning Outcomes

Marketing careers

Marketing jobs are found in nearly all corporate, public sector, and non-profit organizations. Key areas include advertising, branding, digital marketing, marketing communications, product marketing, public relations, research, and sales. Segments are business to consumer (B2C) and business to business (B2B).

Marketing Job Titles

• Advertising Specialist/Manager/Director
• Brand Specialist/Manager/Director
• Content Creator/Strategist/Writer/Manager
• Creative Assistant/Director
• Chief Marketing Officer
• Digital Marketing Specialist/Manager/Director
• Marketing Data Analyst/Technologist/Manager/Director/Vice President
• Marketing Communications Coordinator/Specialist/Manager/Director
• Media Buyer/Assistant/Researcher/Planner/Director
• Media Relations Coordinator/Specialist/Manager/Director
• Public Relations Coordinator/Specialist/Manager/Director
• Sales Assistant/Representative/Associate/Consultant/Manager/Director/Vice President
• Social Media Coordinator/Strategist/Manager/Director

所屬院系

進入哪個院系學習？ Business School

中國學生入學要求

為來自中國的學生設計 The applicant has earned a bachelor’s degree in the US or has successfully completed a minimum of 2 semesters (a minimum of 12 credits) of full-time study in a graduate-level master’s program at an accredited institution in the US and obtained a “B” (3.00) cumulative GPA or higher. The applicant obtains a composite score of 75 or above on the Test of English as a Foreign Language (TOEFL, iBT) (minimum subscores of 15 in Reading, 15 in Listening, 19 in Speaking, and 20 in Writing) or a composite score of 6.5 or above on the International English Language Testing System (IELTS) (minimum subscores of 5.5 in each area).

課程信息

學制：在線/遠程學習(30 學分)

學費：US$21,930.00 (￥ 139,516) /年

開學時間：2022六月14日, 2022九月8日

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