• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？

This Master of Science in Strategic Brand Communication (MS SBC) degree is an online program jointly sponsored by the Charles H. Sandage Department of Advertising in the College of Media and the Department of Business Administration in the Gies College of Business. The degree program launched in December 2016 and graduates from this program receive the MS SBC degree awarded by the Graduate College. Strategic Brand Communication (SBC) is a data-driven, purposeful conversation with a brand’s stakeholders. SBC combines traditional advertising practices with contemporary business thinking that pertains to delivering consistent, meaningful messages to consumers. In so doing, SBC seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about brands and companies.

This management process integrates all aspects of strategic brand marketing communications such as advertising, public relations, digital media, social media, promotion, and revenue development marketing. Such integration impacts a firm’s business-to-business, marketing channel, customer-focused, and strategic integrated communications.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？ University of Illinois At Urbana Champaign

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì) Applicants must have earned at least a bachelor's degree from a regionally accredited college in the United States or a comparable degree from a recognized institution of higher learning abroad. Students are required to have any one of the following: Bachelor degree in Hospitality and Tourism Management; Bachelor's degree - 4 - 5 years. They must have TOEFL score of greater than 610 and have GPA of 4/5 or 75% if B = 75 - 84% or 80% if B = 80 - 89% . English Language Requirements: TOEFL iBT - 79-102; TOEFL CBT - 213-253, TOEFL PBT - 550-610, IELTS (academic exam) - 6.5 with a score of 6 or higher in all sub-sections.

課程信息

學(xué)制：在線/遠(yuǎn)程學(xué)習(xí)(15 個(gè)月)

學(xué)費(fèi)：US$28,464.00 (￥ 181,085) /年

開學(xué)時(shí)間：2022六月28日, 2022八月18日

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