• 專業(yè)概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業(yè)概況

在這里學什么？

Develop the advanced skills and theory you'll need for a successful career in public relations (PR) and communications on this industry-approved course.

Many students have progressed within their existing organizations or gained higher-level positions with new employers as a result of this course. Many students have also chosen to go into business for themselves.

Gain a solid grounding in the theory and practice of public relations with this highly- regarded Master’s degree, which is accredited and/or recognized by the following professional and industry bodies:

The Chartered Institute of Public Relations (CIPR)

The Public Relations and Communications Association (PRCA)

The International Association of Business Communicators (IABC).

This course will appeal to graduates already working in public relations who wish to develop their careers through a master’s qualification, those seeking a career move into the sector, or those wishing to build on their first degree and start a PR career based on a strong personal and practical knowledge of the field.

What you can expect?

You can expect to develop the combination of intellectual abilities, practical skills and industry knowledge that is needed to manage the reputation of brands and organizations, add value to their operations and support their goals.

This course gives you a framework for planning public relations programmes, the practical skills for delivering campaigns as well as addressing the role of research and evaluation in PR.

You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and consider how they link to corporate strategy.

You will have the opportunity to plan and implement national and international campaigns yourself on a series of practical assignments and exercises responding to briefs on the course.

Work experience and opportunities

You will have the opportunity to explore the practicalities of using public relations tools such as media relations and crisis management. The specific skills of storytelling and writing for media across traditional and digital media channels are also practiced, along with the role of persuasion and influence.

You will develop an understanding of the needs of audiences and how to communicate with them. The course also considers the wider cultural and societal landscape in which public relations operates, touching on areas such as celebrity, power and the impact of globalization.

Along with the specialist research methods sessions, consideration of these issues helps develop your analytical skills in preparation for writing a final dissertation on a PR topic of your choice.

所屬院系

進入哪個院系學習？ Public Relations

中國學生入學要求

為來自中國的學生設計 Students need to have a Bachelors Degree. Our IELTS requirements vary depending on the course and level of study. Minimum score for IELTS: 5.0.

課程信息

學制：全日制(15 個月)

學費：￡22,920.00 (￥ 206,965) /年

開學時間：2022十月11日

申請截止日期：預計在May 2022

留學地點：London College of CommunicationElephant and Castle,London,SE1 6SB, England